Public Diplomacy, political communications, conflicts and the media.
Dr. Moran Yarchi is the Head of the Digital Influence & Perceptions specialization at the Sammy Ofer School of Communications, the Head of the Public Diplomacy program, a Senior fellow at the Abba Eban Institute for International Diplomacy, and a Senior Researcher at the Institute for Counter-Terrorism (ICT) at the Interdisciplinary Center (IDC) Herzliya, Israel.
Her main fields of research are political communication, public diplomacy, media coverage of conflicts and terrorism, and new media.
Her focused area of research is political communication, especially the media’s coverage of conflicts and public diplomacy.
Integrating theories from communication studies, political science and international relations, Moran’s studies investigate the ability of political actors to promote their messages through the media.
Moran’s studies granted her with various awards and scholarships including the: Nina Wain's Prize for public and international communication in 2012, the Inbar fund scholarship in 2013, the Hecht Prize in 2012-3, the ICA’s annual conference Mass Communication Division's top paper award 2014, the NCA’s annual conference Mass Communication Division's top paper award 2015, and the ICA’s annual conference political Communication Division's top paper award 2019.