Dr. Arga Atad is a researcher, lecturer, and consultant in the field of consciousness, persuasion, rhetoric, and the impact of messages. She holds a PhD in communications from Tel Aviv University and a postdoctoral fellowship from the University of Texas at Austin. Her research focuses on message design, persuasion, strategic storytelling, psychological warfare, consciousness, and influence, with an emphasis on how messages shape attitudes, emotions, and behavior in the digital age.

Dr. Atad lectures in academia and organizations in Israel and abroad, combining research knowledge with practical experience in communications strategy. She develops messages for organizations, companies, and ventures, and conducts workshops and lectures in the areas of storytelling, influence, public speaking, media crises, artificial intelligence, and disinformation.

In addition to her academic activities, Dr. Atad is interviewed and commented on in the media on topics such as consciousness, psychological warfare on social media, and the impact of artificial intelligence on behavior. Her research and articles have been published in international academic journals and deal, among other things, with the impact of messages on social media, trust, conspiracies, and user behavior.