Dr. Zipi Israeli is an expert in the following fields: Israeli society, civil–military relations, media and public opinion, strategy and decision‑making, national and social resilience, and leadership.

For many years, she served as a faculty member, lecturer, and researcher in various academic institutions and universities, as well as Head of the Public Opinion and Communication Programs and a senior researcher at the Institute for National Security Studies (INSS). In these roles, she led research teams, published policy papers and articles, authored a book on public opinion, and managed the business aspects of these activities. In addition, she has been interviewed many times by Israeli and international media, and led and hosted a podcast series on society and communication.

Zipi conducts research and lectures, develops programs, leads projects and simulations, and advises government and social organizations, local authorities, diplomatic entities, academic institutions, and security organizations